About Us
Your Pet’s Health, Our Lifelong Commitment
At APP Petworld, we believe that pets are not just animals—they are cherished family members who deserve the very best in life. Since our founding in 2005, we have dedicated ourselves to creating food that nurtures pets from the inside out, helping them live healthier, happier, and longer lives. Our journey began with a simple but powerful mission: to make high-quality pet food accessible to all pet owners who truly care about what goes into their furry friend’s bowl.
Born out of Yuushou Marketing, and evolving into APP PetWorld Sdn Bhd, our company has grown from humble beginnings into a respected pet food supplier serving customers across Malaysia and beyond. Under the guidance of our founder, Mr. Robert Kau, a U.S.-trained science graduate and passionate participant in international kennel shows, we have built a reputation for excellence, transparency, and innovation.
Our Philosophy: Every Pet Deserves Real Nutrition
From day one, our philosophy has been clear:
✅ Only the best ingredients — We use 100% human-grade raw materials, including real meats, wholesome grains, and nutrient-rich vegetables and superfoods.
✅ No shortcuts, no fillers — Every formula is designed to provide genuine nutritional benefits without artificial colors, preservatives, or empty fillers.
✅ Science and care combined — Our team includes pet nutritionists, veterinarians, breeders, and animal lovers, all working together to create balanced and safe recipes tailored to different needs.
We see our work as more than business—it’s a responsibility to help pets thrive and bring peace of mind to pet parents.
What Makes APP Petfood Different?
Premium, Human-Grade Ingredients
Our foods are made using ingredients that meet strict safety and quality standards, the kind you’d expect in your own food. This ensures your pet gets clean, nutritious meals every time.
Comprehensive Product Range
APP Petworld proudly offers a wide portfolio of trusted brands—NutriEdge, Wilderness Legend, Goldriver Choice, Optional, and LV Primeblue—each carefully crafted to address specific dietary needs and preferences. Whether your pet requires sensitive skin support, high-energy performance food, or a grain-free formula, we have a solution.
Breeder-Approved & Vet-Recommended
Our formulas are trusted by breeders, trainers, and veterinary professionals who see the difference APP Petworld makes in pets’ health, coat condition, and vitality.
Local Heart, Global Quality
While proudly Malaysian, our standards match those of leading global brands. We believe in bringing international-grade quality to local pet owners without compromise.
Testimonials
I’ve been raising pups for years, and honestly, Wilderness Legend Pet food really make their coat shinier and they eat with full energy. Even my customers keep asking what I feed them. Steady lah.
Chole Chng
Dog Breed: Shiba Inu
Our golden retriever just won her category last month. Her muscle tone and fur quality really improved after we switch to Nutriedge PetFood Performance formula. It’s good stuff.
Nicholas Lee
Dog Breed: Schnauzer
First time raise puppy, not sure what food to buy. Friend recommend Wilderness Legend formula. My puppy grow very fast, strong, and poop also easy to clean. Thank you!
Gan Wei Yee
Dog Breed: Doberman
I work with many breeds — some high energy, some sensitive stomach. Wilderness Legend ’s different formulas really help me manage them properly. One of the best local brands I’ve tried.
Eugene Wong
Dog Breed: Pembroke Welsh Corgi